Janita gave up a successful career in advertising to pursue her passion for books. With no previous business experience, Janita managed to successfully open Pulp Books in January 2008. Her aim was to make books more accessible to the public by making the prices affordable. She thrives on excellent service delivery and with the help of friends, family and loyal customers, Janita has seen her business grow and flourish. Pulp Books are super Green: they do everything online and recycle everything else. They also believe in giving back a portion of every sale which goes to Food and Trees for Africa and Project Literacy.