Sport–Shop was started by Danie Du Toit and it is the first big online website in South Africa. The sports market in South Africa is worth R10 Billion, and the Sport-shop has chosen an online approach to reach the market. The website went live in 2011 and has received remarkable support and feedback. Danie works with individuals and schools all over the country. Schools throughout South Africa have a link that leads them to the online sport shop. Sport-Shop gives schools 5% return on the amount spent online. The Sport-Shop sells a variety of brands and they cater for every sport imaginable. What stands out about the Sport-shop is that they deliver anywhere in the country, whether it is for an individual or a school team. Orders take between 24 and 48 hours.