In 2010 Khethi decided he wanted to start a company that could inform the youth of South Africa. He found that the youth was generally being exposed to incorrect information. His first thought was to start a magazine, but he soon realised that this didn’t appeal to the youth and would end up causing more litter from anything else. He then started to school in the Soweto area to sign them up to his company, where he would than find clients to advertise in these schools. He got 100 schools to sign-up and realised that in order to make a difference he would need a different approach to reach more schools. To create a communicative and informational platform, which enables both the private and public sectors to directly target the youth market and at the same time generate funds to develop schools.
He then contacted the Minister of Basic Education Angie Motshekga and she explained that schools are community centres and that the department could not give permission to access all schools in this manner. She explained that this decision lay with the governing bodies of each school. Khethi then contacted the National Association of School Governing Bodies (NASGB) and created an exclusive partnership with them. Through this partnership School Media would get access to their +-9 000 schools nationwide and the NASGB would receive 20% of the revenue generated in order to develop and uplift the schools involved.
We provide our clients with the following services and these allow them access to engage with the school community:
• Research development
• SMS service
• Printing of material
• Erecting of material
• Manufacturing of material
Our mission is to create a communicative and informational platform, which enables both the private and public sectors to directly target the youth market and at the same time generate funds to develop schools.