Fresh Projects is a ‘Business Management’ solution for professional services. The online platform allows owners and managers to easily establish appropriate professional fees, control expenses on projects and perform high level analysis on the performance of clients, projects and employees. Fresh Projects singularly focuses on optimising projects’ profitability with the minimal amount of administrative overhead. Fresh Projects is an online platform made for South Africa's Architects, Consulting Engineers, Quantity Surveyors and Project Managers operating in the construction industry. Fresh Projects was started by Simon Berry in 2014, after seeing how talent-flight to more lucrative sectors had decimated the Engineering Profession in the UK (where he worked for nearly a decade). While the Built Environment sector still attracts quality professionals in South Africa, this is changing rapidly because of the underlying economics of the industry.