The company was formed in 2013 and has been actively servicing their clients from November 2013 until now. It is run by a dynamic duo Tasneem Sayed and Shaakira Saleh who are partners and brand themselves proudly as Mumpreneurs. Lilac Design Studio specialises in marketing, branding and design. This company caters predominantly for small to medium businesses who would like to create or establish their brands such as start-ups, non-profit organisations and SMME’s. Lilac Design Studio is part of the Congress of Business and Economics; it is also part of the non-profit organisation Helping Hands Loving Hearts whose aim is to help the poor and needy. The company helped design marketing materials for a special fund raising for Mother’s Day High tea in May 2015, where all proceeds would be donated to war torn countries. Lilac Design Studio was also involved with Growing Hands Enterprise Development where they offered free services to them as part of contributing to the programme that the organisation was hosting.