The idea to start an online hair distribution company came to me at 2am one morning. Research showed that there really was a lot of junk out there and women were being ripped off – either wearing extensions too thin for their natural hair, or sporting these expensive extensions that looked totally unnatural. I began scouring the net to see what international companies were doing and who was doing it best. That’s where I came up with the idea to sell hair extensions in 3 different thicknesses. It was obvious! How had all the local companies missed it? Everyone has different hair and different requirements when it comes to hair extensions. I learnt that it is ok to copy an idea, as long as your long term vision is to do it even better than the company you have based your idea on! Use your own photographs, write your own content - Be original in your execution.